Imagineers Reveal The Storyline Behind Disney Springs

Disney SpringsConstruction on Disney Springs is in full swing, and many have already noticed that if you’ve headed near the Downtown Disney area. Well, now there are more details coming out about what Disney Springs is all about and it’s truly coming about.

The Disney Parks Blog released a video that revealed the storyline behind Disney Springs as told by Imagineers.

Per Disney:

That’s the creative challenge our Imagineering team, including Executive Creative Director Theron Skees, has been tasked with – to transform the area currently known as Downtown Disney into Disney Springs, a destination that’s being expanded to include more than 150 shopping, dining and entertainment experiences. From an Imagineering perspective, this means developing a storyline and creating a sense of time and place that influences everything from the architecture to the costumes.

We were also excited to share that our Imagineers will continue to share updates here in our “All in the Details” series in the coming months as their work progresses. Here’s the first piece, in which Theron introduces the Disney Springs project and Imagineering’s role in it.

The first “neighborhood” in Disney Springs – the opening of The Landing – is set for 2015. Construction on Disney Springs will continue into 2016, so be sure to stay tuned to the Disney Parks Blog for more behind-the-scenes looks at the progress happening as Downtown Disney transforms into Disney Springs.

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