Disney Parks Survey Asks If Guests Would Want Park Tickets Priced Differently By Season

A recent Disney Parks survey is posing an interesting question to Guests that have visited the Walt Disney World Resort. The survey details how Disney is testing out different ways that theme park tickets could be priced, and one is differently by day of the week and time of the year.

Now, remember…this is not something that Disney is doing at this time with the tickets. It is simply a survey that is being sent to some Guests and their opinions are being asked.

We are testing a number of different ways that theme park tickets could be priced. One idea is to have Walt Disney World®Resort theme park ticket prices based on the specific day of week or time of year that you visit.

In this scenario, ticket pricing is divided into different seasons: Gold, Silver, and Bronze (as illustrated on the calendar below). Please review the calendar and indicate, specifically for the trip where you were intercepted at Disney’s Hollywood Studios® on September 3, how many of your total Disney theme park days on that trip would have been Gold, Silver, and/or Bronze.

(Please only include the day you visited Disney theme parks on that specific visit, even if you’ve made other visits since then. If no days of your visit fell within a given season, please enter ‘0’. If you’re uncertain, make your best guess.)

From this point, this chart is provided:

disney world ticket price seasons

This next chart is also included.

disney ticket price range seasons

With this, the survey ask Guests to look at the chart of different colored days and answer the following questions:

Total Disney Theme Park Days: XX
Gold days: XX
Silver days: XX
Bronze days: XX

More information that was included with the proposed seasonal/daily ticket pricing format:

  • Gold tickets are valid any day of the year.
  • Silver tickets are valid most days of the year except for peak and holiday weeks.
  • Bronze tickets are valid only during off-peak weekdays.
  • Multi-day tickets crossing two or more seasons must be purchased at the highest season’s price.
  • Guests visiting on a day that is currently blocked out on their ticket can upgrade to a higher-season ticket.

Depending on your answers to the time of year that Guests answered on their visit, these questions were provided for them to answer:

  • Would have visited on the same date(s) and would have bought the same ticket (at the Different Colored Ticket price)?
  • Would have changed the dates I visited or the number of days I bought?
  • Would have bought a Walt Disney World® Resort Annual Pass?
  • Would not have visited the Walt Disney World® Resort theme parks at all?

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Ok…well…that’s the current Disney Parks survey being sent out to a number of Guests that recently visited Walt Disney World. Again, this is not something that is in place or may ever go in place, but Disney is getting the thoughts of Guests on this proposed pricing structure.

These surveys happen all the time, and I’ve personally taken hundreds of them with so many different questions and suggestions that have never happened. Some shouldn’t and some should have (cough*Haunted Mansion-themed rooms*cough) happened, but never did.

What do you think?

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Comments

  1. CaptinEZ says

    We would seriously have to rethink our visits. We generally go off season to avoid the crowds. If tickets are cheaper for off season, attendance will go up and we would have to at the more expensive times or eliminate our visits entirely. Probably just not go.

  2. christine says

    I hope that Disney will never do this it is so complicated to figure when is a good time to go and the most reasonable cost please Disney don’t do this

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