Well, “The Lone Ranger” already bombed this summer, and now “Planes” opened up under expectations so that’s not the best sign in the world. While “Planes” wasn’t a plunging failure, it didn’t live up to what the expected numbers were from studios.
“Planes” pulled in an estimated $22.5 million for its opening weekend, and those aren’t awful numbers by any stretch of the imagination, but it was expected to do better. The weekend bump-up just didn’t happen as many thought it would.
The budget for “Planes” was only $50 million so it doesn’t look as if Disney will end up losing money off it at all.
“The Lone Ranger” had a budget of $215 million, and through Aug. 11, 2013, it had only made $196 million worldwide. That is with a much better success rate overseas, but it is bound to end up as a loss.
Full numbers for the weekend will be out on Monday, Aug. 12, 2013, but the estimated totals are now out for the weekend box office.
Title | Weekend | Total | |
1. | Elysium | $30,500,000 | $30.5 |
2. | We’re the Millers | $26,555,000 | $38 |
3. | Planes | $22,525,000 | $22.5 |
4. | Percy Jackson: Sea of Monsters | $14,600,000 | $23.4 |
5. | 2 Guns | $11,128,000 | $48.5 |
6. | Smurfs 2 | $9,500,000 | $46.6 |
7. | The Wolverine | $8,000,000 | $111.9 |
8. | The Conjuring | $6,700,000 | $120.7 |
9. | Despicable Me 2 | $5,700,000 | $338.2 |
10. | Grown Ups 2 | $3,700,000 | $123.8 |
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